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Prime Time! UniversityTruth & Consequences

 

Part 1

Introduction

Website Truth & Consequences will walk you through what your prospects find important as they shop your website. We have broken this presentation into convenient peices to allow you to choose the topics that are most important to you.

For more details on our research, View the White Paper

+ watch video

Part 2

Marketing is About Prospects

Your store's website is a marketing activity. While your in-store interactions are with customers, your marketing activities are with prospects.

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Part 3

How Prospects Find You

Do your customers know you? We hear frequently from retailers, especially those in small towns. that their customers already know their store.

For all the details, View the White Paper

+ watch video

Part 4

Design Matters

In order to find out what is important to consumers when they are shopping online, we asked "Does the quality of the design and professionalism of the website's design impact your likelihood to make a purchase from that store?"

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Part 5

Product Data Matters

We asked, "when researching an item for your home on a store's website, how important is accurate and complete product data?"

For all the details, View the White Paper

+ watch video

Part 6

Search Accuracy Matters

For more insight into consumer expectations and behaviors, we asked how they would react to a poor on-site search engine.

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Part 7

Pricing Matters

This topic may bring some discomfort and possibly even fear...but we asked for more insight into consumer expectations regarding on-site pricing.

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Part 8

More than Lowest Price Matters

Does the lowest price matter to everyone? We asked "do you make your decision based solely on price or are there other important factors?"

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Part 9

Quality Matters

The quality of your website is vitally important for two primary reasons: (1) your prospective customers will visit multiple websites before deciding where to make a purchase and (2) the vast majority of prospective customers will move on and shop with a competitor if they feel that your website is not up to par.

For all the details, View the White Paper

+ watch video

There's More!

Check out all our white papers!

Between June 8th and July 20th 2014, we surveyed 1,468 consumers from all over the United States. We surveyed 300 people by telephone and 1,168 people answered surveys online. The responses obtained by telephone and online showed no statistically significant variation in the answers received to any question.

View all our White Papers