SEO

The need for SEO has become a necessity within the past few years. Web sites are being created with Java, Flash and images all of which search engines cannot understand and ignore (which is why we program primarily in PHP and HTML). If the content of your website is ignored by the search engines then they can't index your site, if your site isn't indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in lost. Our SEO software indexes all static pages (homepage, about us, contact us..) on your website as well as all dynamic product pages within your virtual showroom and submits them to over 1000 search engines every month. This means instead of the five (5) static pages being submitted (average within the industry), for an average website over two thousand (2000) pages are now being submitted every month. This gives your store a more diverse list of keywords and overall better search results. This new software also enables All Your Retail to integrate more flash into our new designs without fear of damaging search engine results.

Pay Per Click (PPC)

Pay Per Click advertising is a way to get your ads displayed at the top of search engine inquiries quickly. With PPC advertising, you can control when and where your ads appear as well as the maximum cost you're willing to spend for each click.
Fundamentally, pay per click advertising is a relatively low cost method of generating increased traffic to your website. Achieving high consistent rankings may take a long time due to keyword competition within your area, but with pay per click search advertising people find you immediately after we set up your account. One benefit of PPC advertising is that you only pay for an ad when someone clicks on it.  
Other benefits include:

Highly targeted
You only reach customers looking for your services so you get the most from your budget.

Trackable
All campaigns can be tracked to the smallest detail allowing you to continually make the most from your money.

Quick to start
PPC campaigns can be started in a matter of days, allowing you reach your core audience within hours rather than days or months.

Manageable
You set the budgets allowing to manage your advertising spend effectively and to your requirements.

Why Choose All Your retail for your pay per click management?
All Your Retail completed training and was awarded the title of "Google Adwords Professional Company" after reaching all the strict requirements set forth by Google.  The requirements were at least two Adwords qualified staff and a number of other management requirements that needed to be met over a 90 day period, completing training with a final exam.
The result – for clients to view - is certification on Google’s website, but the real benefits are much greater. The badge helps to ensure clients that All Your Retail will manage their account and budget in a professional and expert manner.
All Your Retail manages all size businesses and budgets with the same commitment and dedication, ensuring the best possible return on investment (ROE).
All Your retail has over 8 years experience in online marketing specializing in the retail and wholesale industries. With All Your Retail managing your pay per click account you can feel confident that you have made a sound investment.  

How Does All Your Retail Manage Pay Per Click Accounts?

Thorough Keyword Analysis

A keyword analysis is the key step in setting up a profitable pay per click campaign. Part of the set up process is selecting the right search terms that potential customers are looking for.  Working directly with the client All Your Retail tailors each campaign to the specific store and targeted demographic. After the keywords have been selected we begin to write highly targeted descriptions and titles for each Ad group that focuses on specific products and service each client offers.

Creative Campaigns
Each landing pages is selected to directly answer the users search query, or display the product the customer is looking for, rather than sending visitors to the home page of your site.  This will improve the user experience and also increase the likelihood of conversions and sales.
Pay per click campaigns are an ongoing form of marketing and need to be constantly monitored and changed to maintain the best ROE and Click through rate.

Tracking
Integrating analytic software into our client sites ensures we continue to track each possible variable that could affect the results of a PPC campaign.

How Do I Begin?

Let our trained Search Marketing professionals help generate the traffic you need to increase your sales and revenue quickly.

 

 

Contact us today!

allyourretail.com
850 Barrydowne Rd. Suite 302
Sudbury, Ontario P3A 3T7

Toll Free: 1-800-291-9469
Tel: 705-525-1273
Fax: 705-525-6060

sales@allyourretail.com