Remember... there's no point in setting out to improve something unless you know what, exactly, needs improvement.
Beginning your quest to improve your store's SEO with a thorough understanding of how it's doing today allows you to direct your resources where they count the most and to realistically evaluate the effectiveness of whatever strategy you ultimately decide to employ.
One important thing to measure is the behavior of visitors once they are on your site.
Make sure your current website is all set up with Google Analytics. Most websites are, and if yours isn't, contact your provider – they should be able to set this up for you quickly and easily. If they can't... it's time to start worrying.
We suggest you look at 90 days' worth of data and look for trends over time, like year over year and quarter over quarter. To find this information in Google Analytics:
It looks something like this:
That's a difficult to know without context – like what types of products you sell, what geographic area you are located in, what type of competition you have and more.
However, here are some good guidelines for generally accepted norms for these types of behavior statistics:
That's what we're here for! Contact All Your Retail any time and we'll be happy to provide you guidance, or even prepare a report of how your All Your Retail website is currently performing in these areas completely free of charge. Remember that visitor behavior is just one piece of your site's overall SEO performance. And it is will change over time with tweaks and adjustments to your strategy. Be diligent about analysis and focusing on making one adjustment at a time and you can see positive and dramatic changes in your analytics!
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website user yet?
There is no time to waste!
Contact us today to set up your website. Time is running out; it can take a few weeks to get set up and we have a waiting list after the fall trade shows. We don't want you to be left out in the cold!