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White PapersInsights and Analysis

We've done the research. These white papers can help you analyze issues and formulate the strategies as you focus on the critical issues of your business. Find insights and ideas on how to better position your business.

We surveyed 1,468 consumers from all over the United States. We surveyed 300 people by telephone and 1,168 people answered surveys online.

White Papers by Topic



Who did you survey? How did you find them?

Between June 8th and July 20th 2014, we surveyed 1,468 consumers from all over the United States. We surveyed 300 people by telephone and 1,168 people answered surveys online. The responses obtained by telephone and online showed no statistically significant variation in the answers received to any question.

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Myth Buster

Small town appliance stores and websites don't mix.

Over the years, we have heard this from hundreds of different retailers. Frankly, before conducting this survey, we always thought there was some truth to the belief that being in a small town made having a really great website less valuable when compared with being in a big city.

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Myth Buster

Small town furniture stores and websites don't mix.

We wanted our survey to be as broad as possible, so we took special care to make sure that we talked with people not only from big cities but also from small towns. We succeeded!

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Myth Buster

My customers already know me.

When we asked our survey participants to name all of the appliance, furniture and electronics stores that they know in their area – the results where a bit shocking!

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Myth Buster

Displaying Pricing on My Website will Scare Away Prospects.

Many independent retailers think: "I can't show my pricing on my website. It will be perceived as too high and result in losing potential business!"

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Product Data

Product Data: Essential to Success

Having accurate, complete and authoritative product data on your website is important for two primary reasons. Read this white paper to find out what they are!

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Site Quality

Quality: Essential to Success

Prospective customers demand that your website include complete product information, have a very effective full text search feature, have a very high quality design and be free of any broken links or dead end pages.

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Time Management

Managing and Maintaining a Website

We know having a website is vitally important to your business! Many retailers are afraid to spend the money on a website for their store because they have convinced themselves that they don't have the time to create the site, the staff to help maintain it, or the smarts or know-how to use the technology involved.

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Did you find our data valuable?

We do encourage the use of our data, but do request that we are properly cited when it is used. Find our cite guidelines below.

When referencing research work by AYR1, Inc. please cite:

  • Data is owned by AYR1, Inc.
  • Data is from a 2014 survey executed by AYR1, Inc.
  • Reference our white paper series found at http://www.allyourretail.com/white-papers.html
  • Incorporate our company logo into your materials. Download: JPEG or PDF.