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White PapersMyth Buster: Small Towns and Fancy, High Quality Furniture Websites Don't Mix

White Papers Myth Buster: Small Towns and Fancy, High Quality Furniture Websites Don't Mix

Many independent retailers think:"I don't need a high quality website because my furniture store is in a small town and everyone already knows me."

Over the years, we have heard this from hundreds of different retailers. Frankly, before conducting this survey, we always thought there was some truth to the belief that being in a small town made having a really great website less valuable when compared with being in a big city. The results, however, could not be clearer: The idea that because you are a in a small town you can't benefit from a high quality website is a myth. It is simply not true – and we can prove it!

Our survey asked respondents to list all of the furniture stores they knew in their local area. The data shows that only 49.1% of consumers were able to name an independent furniture retailer. What is really interesting is that the likelihood that someone knows an independent retailer (a.k.a. you!) is the same in a big city or very small town! That means that if you sell furniture, about 51% of your prospective customers don't know you exist – does not matter if you are in a big or small town!

For all the details, View the White Paper