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Over the years, we have heard this from hundreds of different retailers. Frankly, before conducting this survey, we always thought there was some truth to the belief that being in a small town made having a really great website less valuable when compared with being in a big city. The results, however, could not be clearer: The idea that because you are a in a small town you can't benefit from a high quality website is a myth. It is simply not true – and we can prove it!
Our survey asked respondents to list all of the furniture stores they knew in their local area. The data shows that only 49.1% of consumers were able to name an independent furniture retailer. What is really interesting is that the likelihood that someone knows an independent retailer (a.k.a. you!) is the same in a big city or very small town! That means that if you sell furniture, about 51% of your prospective customers don't know you exist – does not matter if you are in a big or small town!
For all the details, View the White Paper