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White PapersMyth Buster: My Customers Know Me

White Papers Myth Buster: My Customers Know Me

Many independent retailers think:"My customers are older and already know me. I don't think I need a website."

Do your prospects already know you? Appliance dealers you are missing out on about 70% of your prospects! If you are running an independent furniture store about 50% of your prospects know who you are, but what about the other 50%?

One thing we can tell you with certainty is that prospective customers, no matter what their age, are using the internet to find you, for over 90% of people the internet is the starting point for discovering stores.

When respondents were presented with scenarios that involved them finding a store in their area to purchase appliances, furniture or electronics; they started with an internet search to help them locate what they were looking for 90% of the time. And again there was no correlation to age in any of the scenarios.

For all the details, View the White Paper