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Do your prospects already know you? Appliance dealers you are missing out on about 70% of your prospects! If you are running an independent furniture store about 50% of your prospects know who you are, but what about the other 50%?
One thing we can tell you with certainty is that prospective customers, no matter what their age, are using the internet to find you, for over 90% of people the internet is the starting point for discovering stores.
When respondents were presented with scenarios that involved them finding a store in their area to purchase appliances, furniture or electronics; they started with an internet search to help them locate what they were looking for 90% of the time. And again there was no correlation to age in any of the scenarios.
For all the details, View the White Paper