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White PapersThe Importance of Pricing

White Papers The Importance of Pricing

Many independent retailers think:"I can't show my pricing on my website. It will be perceived as too high and result in losing potential business!"

We have heard this from hundreds of retailers. Frankly, before conducting this survey, we thought there might be some truth to this belief. However, we found the idea that displaying your prices results in the loss of potential business is – fiction. It is simply not true — and we can prove it!

Much like going to a restaurant that doesn't include prices on their menu leads you to believe you can't afford to eat there, shopping a website without prices leads your prospects to believe they can't afford to shop with you. In fact, during our research we found that not displaying prices was a deterrent for over 84% of shoppers.

For all the details, View the White Paper