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White PapersProduct Data: Essential to Success

White Papers Product Data: Essential to Success

Many independent retailers think:"My customers are older and already know me. I don't think I need a website."

Having accurate, complete and authoritative product data on your website is important for two primary reasons: (1) your prospective customers demand high quality product information – if they don't find it on your site, they go and shop somewhere else and (2) your prospective customers frequently find sites to shop on by doing internet searches for products – if you don't have any products listed on your site or link out to manufacturer sites, these searches won’t find your store.

Between June 8th and July 20th 2014, we surveyed 1,468 consumers from all over the United States. We asked many questions about website quality, one of which was how important it is that you have quality product data on your site.

Do you really want to miss out on the business from 75.6% of the people who visit your website because you have no or limited product data?

For all the details, View the White Paper